Samsung and Google Introduce Dolby Alternatives

Samsung and Google have launched Eclipsa Audio, a royalty-free spatial audio format aimed at rivaling Dolby Atmos.
 

The format will be available on all 2025 Samsung TVs and soundbars, offering a cost-effective alternative for immersive sound.

With thin profit margins in TV manufacturing, royalty-free audio technologies like Eclipsa Audio appeals to TV makers.

Eclipsa is part of a broader push by Google and Samsung to compete with Dolby’s dominance.

The companies are pairing Eclipsa Audio with HDR10+ to challenge both Dolby Atmos and Dolby Vision.

YouTube is currently the only major streaming platform supporting Eclipsa Audio, signaling a cautious start for industry adoption.


For samples, check out their YouTube channel.

And some related news:
FFmpeg added IAMF (the tech behind Eclipsa Audio) support
AOMedia introduced a royalty-free immersive audio container in 2023