Samsung and Google Introduce Dolby Alternatives

Samsung and Google have launched Eclipsa Audio, a royalty-free spatial audio format aimed at rivaling Dolby Atmos.
 

The format will be available on all 2025 Samsung TVs and soundbars, offering a cost-effective alternative for immersive sound.

With thin profit margins in TV manufacturing, royalty-free audio technologies like Eclipsa Audio appeals to TV makers.

Eclipsa is part of a broader push by Google and Samsung to compete with Dolby’s dominance.

The companies are pairing Eclipsa Audio with HDR10+ to challenge both Dolby Atmos and Dolby Vision.

YouTube is currently the only major streaming platform supporting Eclipsa Audio, signaling a cautious start for industry adoption.


For samples, check out their YouTube channel.

And some related news:
FFmpeg added IAMF (the tech behind Eclipsa Audio) support
AOMedia introduced a royalty-free immersive audio container in 2023

Samsung’s global reach and Google’s tech expertise position the collaboration to potentially disrupt the spatial audio market and encourage more streamers to adopt the format.